Top 15 Countries Ranked by YouTube CPM (2025)
The table below ranks the highest-CPM countries on YouTube using aggregated creator-reported data and advertiser market benchmarks for 2025. These are typical ranges — your actual CPM will vary by niche, content type, and audience demographics within each country.
| Rank | Country | Typical CPM Range | Typical RPM Range |
|---|---|---|---|
| 1 | Norway | $6 – $18 | $3.30 – $9.90 |
| 2 | Switzerland | $6 – $17 | $3.30 – $9.35 |
| 3 | United States | $4 – $15 | $2.20 – $8.25 |
| 4 | Australia | $4 – $13 | $2.20 – $7.15 |
| 5 | United Kingdom | $4 – $12 | $2.20 – $6.60 |
| 6 | Canada | $3.50 – $11 | $1.93 – $6.05 |
| 7 | Germany | $3 – $10 | $1.65 – $5.50 |
| 8 | Sweden | $3 – $10 | $1.65 – $5.50 |
| 9 | Netherlands | $3 – $9 | $1.65 – $4.95 |
| 10 | New Zealand | $3 – $9 | $1.65 – $4.95 |
| 11 | Denmark | $3 – $9 | $1.65 – $4.95 |
| 12 | Finland | $2.50 – $8 | $1.38 – $4.40 |
| 13 | Ireland | $2.50 – $8 | $1.38 – $4.40 |
| 14 | Austria | $2.50 – $7.50 | $1.38 – $4.13 |
| 15 | Belgium | $2 – $7 | $1.10 – $3.85 |
Note: CPM ranges represent the advertiser cost before YouTube's 45% cut. RPM is what creators receive. Ranges shift significantly by niche — a finance channel in Norway could see CPMs well above $20.
Why Tier 1 Countries Dominate YouTube CPMs
"Tier 1" in YouTube creator terminology refers to the group of countries with the highest advertiser demand and GDP per capita. These nations share several traits that make their audiences especially valuable to advertisers:
- High consumer spending power — Viewers in Norway, Switzerland, and the US have among the highest disposable incomes in the world. Brands pay more to reach people who can actually afford their products.
- Mature digital ad markets — Large brands in these countries have adopted digital advertising deeply. Financial services, e-commerce, software, and healthcare all compete aggressively for ad slots.
- Strong English-language content consumption — Most Tier 1 countries either primarily speak English or have high English proficiency. English-language YouTube content reaches these audiences at scale.
- Higher ad click-through and conversion rates — Advertisers report better conversion rates from high-income markets, which justifies their willingness to pay more per impression.
Why Norway and Switzerland Rank Above the US
It surprises many creators that Norway and Switzerland occasionally edge out the US at the very top of CPM rankings. The reason is that both countries have extremely high GDP per capita and very competitive local advertising markets — but a relatively small population. This means there are fewer available ad impressions compared to the size of the advertiser pool, which drives bids higher on a per-impression basis.
The US generates more total ad revenue for YouTube globally than any other country by a wide margin — but on a per-impression basis for niche content, Norway and Switzerland can sometimes beat it. In practice, creators will find their CPM from these two countries comparable to or slightly higher than US CPMs in many niches.
How to Check Your Country CPM Breakdown in YouTube Studio
YouTube Studio lets you see which countries are generating the most revenue for your channel. Follow these steps:
- Go to YouTube Studio at studio.youtube.com and sign in.
- Click Analytics in the left sidebar.
- Select the Revenue tab at the top of the analytics dashboard.
- Scroll down to the Revenue sources or Geography section.
- Click See more under the geography table to view CPM and RPM broken down by country.
- Sort by RPM or Estimated revenue to identify your most valuable geographic markets.
This data updates with a 48–72 hour delay and is available for channels enrolled in the YouTube Partner Program. Use it regularly to identify which countries are generating disproportionate revenue — this can inform your content strategy and publishing schedule.
How Much Does Country Mix Matter to Total Earnings?
Country mix can have a dramatic effect on total earnings. A channel with 500,000 monthly views from primarily US and UK viewers will typically earn 5–8x more than a channel with the same view count from primarily South Asian or Southeast Asian audiences. This is why channels that grow internationally in lower-CPM markets often see their RPM drop even as their view count rises — the geographic dilution of high-CPM views lowers the average.
Understanding this dynamic is key to setting realistic revenue expectations and to making informed decisions about content strategy, language, and audience targeting.