YouTube CPM by Country — Full 2026 Table
| Country | Avg CPM | Avg RPM | CPM Range |
|---|---|---|---|
| 🇺🇸 United States | $15 | $8.25 | $8–$25 |
| 🇬🇧 United Kingdom | $11 | $6.05 | $6–$18 |
| 🇨🇦 Canada | $10 | $5.50 | $5–$16 |
| 🇦🇺 Australia | $9 | $4.95 | $5–$15 |
| 🇩🇪 Germany | $8 | $4.40 | $4–$12 |
| 🇳🇴 Norway | $8 | $4.40 | $4–$14 |
| 🇳🇱 Netherlands | $7 | $3.85 | $4–$11 |
| 🇸🇪 Sweden | $7 | $3.85 | $4–$11 |
| 🇫🇷 France | $6 | $3.30 | $3–$10 |
| 🇯🇵 Japan | $5 | $2.75 | $3–$8 |
| 🇰🇷 South Korea | $4 | $2.20 | $2–$7 |
| 🇸🇦 Saudi Arabia | $3 | $1.65 | $1.5–$5 |
| 🇧🇷 Brazil | $2 | $1.10 | $0.80–$3 |
| 🇲🇽 Mexico | $2 | $1.10 | $0.80–$3 |
| 🇮🇩 Indonesia | $1.50 | $0.83 | $0.60–$2.50 |
| 🇵🇭 Philippines | $1.20 | $0.66 | $0.50–$2 |
| 🇮🇳 India | $1 | $0.55 | $0.40–$2 |
| 🇪🇬 Egypt | $0.90 | $0.50 | $0.30–$1.50 |
| 🇳🇬 Nigeria | $0.80 | $0.44 | $0.25–$1.50 |
| 🇵🇰 Pakistan | $0.70 | $0.39 | $0.20–$1.20 |
Why US Audience Pays So Much More
The US advertising market is the world's largest, with US companies spending over $300 billion annually on digital advertising. This creates intense competition among advertisers bidding for ad slots on YouTube content viewed by US audiences. The result is CPMs 10–20x higher than developing markets.
Key factors that make US CPM the world's highest:
- Consumer spending power: US consumers spend more per capita than any other country, making them extremely valuable to advertisers.
- Advertiser competition: Thousands of US-based companies compete for the same ad slots, driving up bid prices through Google's auction system.
- Credit card and financial product density: The US has the world's highest density of financial product advertisers (cards, mortgages, insurance), which are among the highest-paying ad categories.
How to Attract High-CPM Country Audiences
- Create in English: English-language content naturally attracts US, UK, Canadian, and Australian viewers — the top 4 CPM countries.
- Optimize for US search intent: Keyword research targeting US-specific queries (US tax law, US financial products, etc.) attracts high-value US traffic via YouTube search.
- Post during US business hours: Scheduling uploads between 2 PM–5 PM ET gives your video the best chance of reaching US viewers during peak browsing hours.
- Avoid topics that skew to low-CPM markets: Certain entertainment topics (Bollywood, regional music, local sports) naturally attract audiences from lower-CPM countries.